David J. Fritz
Consulting Experience
David has more than 20 years of consulting experience in
helping companies profitably grow. His project experience spans the development
and execution of growth strategies. Throughout his career, David has been
instrumental in pioneering new approaches and tools in the following areas:
- Market opportunity sizing and assessment (including
customer potential estimation)
- Sales/channel strategy definition
- Marketing, sales, and service organization design
- Customer coverage models and resource deployment
- Sales force competency models, assessment, and selection
processes
- Sales goal setting and sales incentive design
- Sales and marketing management training/development
David has worked with leading companies in numerous
industries, including consumer products, pharmaceuticals, software, computer
hardware/systems, telecommunications, insurance, financial services, chemicals,
capital equipment, printing, healthcare, distribution and transportation,
building products, and business services. Typical client issues addressed
include the following:
- How to quantify a company's growth capacity and integrate
the marketing, sales, service, and manufacturing/operations functions to
increase growth capacity
- How to optimize profitable growth when multiple product
divisions or sales organizations/channels sell to the same/similar customers
- How to launch new products and/or enter new markets
- How to grow "organically" given a dominant current share
and/or slow- to no-growth markets
- How to exploit the opportunities presented by customer
consolidation and globalization of procurement/buying processes
Regardless of the client issue, industry, or project type,
David recognizes that profitable growth can only be achieved when strategy,
tactics, and implementation are connected. As a result, David works closely with
his clients to align organizational structure, resources, and tactical programs
with growth strategy. Most importantly, David works with his clients to prepare
for, manage, and evaluate the success of implemented change.
Business Experience
David has had first-hand, general management experience in
growing a business. He served as a Vice President with The Alexander Group, Inc.
(AGI), a marketing and sales management consulting firm. David was responsible
for the start-up of the firm's Midwest region, quickly established its
profitability, and steadily grew at a 33% CAGR.
After ten years of consulting experience with AGI, David
formed his own consulting firm, Growth Solutions, LLC, in June 1999. In
this capacity, David has the opportunity to spend more time working directly
with his clients.
Prior to joining AGI, David worked as a Consultant for a
general management consulting firm. His primary areas of work were in strategic
planning, customer satisfaction measurement, and design/delivery of sales
management development programs. Before entering consulting, David was a Project
Manager/Engineer with the Torrington Company, a division of Ingersol Rand. At
the Torrington Company, David was responsible for designing manufacturing
processes to improve product quality, increase production capacity, and be more
responsive to customer needs. David has also taught Marketing at Carnegie Mellon
University in Pittsburgh and worked as a first-line supervisor at U.S. Steel's
Gary Works plant.
Professional Activities
David is a frequent speaker and author on how to achieve
profitable growth. Speaking engagements have included The Conference Board
(numerous programs and seminars since 1991), Sales & Marketing Association
of Chicago, National/Strategic Account Management Association, the Society of
Human Resource Professionals, and the American Compensation Association. David
has also been published in Selling Power, the National Account Management
Association Journal, and trade/industry publications.
Academic Credentials
Master of Science in Industrial Administration (MBA) -
Carnegie Mellon, Pittsburgh PA
Bachelors of Science in Mechanical Engineering - Bradley
University, Peoria IL
Leadership in Professional Service Firms - Harvard Business
School Executive Education
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