Sales alignment requires strategy, structure, customer coverage, and incentives to work in harmony with one another. These four elements form the backbone of all sales organizations. Unfortunately, sales alignment is precarious. External or internal forces can necessitate a rapid change in selling strategy. If sales structure, customer coverage, and incentives are not adjusted in kind, the “gears within your sales engine” misalign, grind, and perhaps seize. We understand that one of the core responsibilities of sales leaders today is to recognize and remedy misalignment.